http://www.ipcadvertising.com/resource/ie8ggqzju8kgqdditq67k9hj.pdf
This Uncut magazine has a very useful reader profile. It is brightly coloured and intresting to whoever will read it. The institution will find that it contains handy information about the ideal reader of Uncut magazines and will be able to produce and update issues specifically aimed at the target audience.
http://www.ipcadvertising.com/resource/hvcjivb3x8p8oqk9bw285ffu.pdf
This NME magazine has a fairly good reader profile. The main factor which makes it so good is that they use quotes from NME readers to show what they like about the magazine. This helps the institute to know the readers are happy with certain aspects of the magazine. They also use a few key pieces of information saying what the ideal reader or target audience is like.
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